Sicut lucerna in obscuro Entomology
This one is just etiam easy. The billboard is on I-35 south of Burleson, Texas.
I don’t know the true provenance of this image, but it came my way from Omar Bocanegra via Mike Quinn on the Texas Lepidoptera list-serv.
Really, a viceroy? The tagline should read, “The butterfly you thought you knew.” The ad agency needs a fact checker.
How do they do this shit?!?! There so many more monarch photos than viceroy photos (most correctly labelled) around, and yet they pick the wrong one.
Mimicry works!
[…] Chris Grinter spots a billboard-sized taxonomy fail. […]
[…] me want to tear my hair out every time. Nova etenim meae, this goes back to my Genius of the Press X. I’m also not the only one to have noticed this mexican butterfly billboard taxonomy […]
[…] by Sceptical Moth molestia continuata est cum peculiari billboard. 0 […]
Really, a viceroy? The tagline should read, “The butterfly you thought you knew.” The ad agency needs a fact checker.
How do they do this shit?!?!
There so many more monarch photos than viceroy photos (most correctly labelled) around, and yet they pick the wrong one.
Mimicry works!
[…] Chris Grinter spots a billboard-sized taxonomy fail. […]
[…] me want to tear my hair out every time. Nova etenim meae, this goes back to my Genius of the Press X. I’m also not the only one to have noticed this mexican butterfly billboard taxonomy […]
[…] by Sceptical Moth molestia continuata est cum peculiari billboard. 0 […]